What I’m
About
I've spent 10+ years building revenue-generating marketing engines for B2B tech companies. I've positioned emerging tech companies to win federal contracts (DOE, DOD, EPA).
At 5+ startups, I’ve overhauled or built marketing functions from scratch in 6-12 months, exponentially increasing inbound leads, shortening sales cycles, and supporting high NPS.
Working across B2B SaaS, airline VC, community nonprofit, etc. brings fresh ideas to mind and helps me serve each organization better.
I am especially eager to support water, decarbonization, civic engagement, and future-of-work product companies that need efficient, strategic marketing leadership and execution.
STRATEGIC SOLUTIONS
Brand Evolution
Equip the organization with brand guidance and materials, unify the organization around brand, deliver cohesive branded experience to target audiences
Marketing Strategy
Analysis of marketing performance and CRM analytics and recommendations for marketing strategy (including lowest-lift-highest-reward initiatives, addition by subtraction)
Website Refresh
Fractional access to a seasoned marketing veteran who has revamped nearly 10 companies’ website to varying degrees (it doesn’t have to be all or nothing)
Materials Refresh
Make use of what the company already has and knows to refresh collateral in support of key objectives
Major Marketing Campaign
Fractional access to a seasoned brand, marketing, comms veteran with startup leadership experience and cross-channel campaign expertise
Marketing Hiring & Onboarding
Surface the existing team’s strengths and areas for growth to make hiring recommendations as well as tactical, in-the-weeds support for hiring, onboarding, and/or team training
Employer Branding
Collaborative approach with HR team and in-house brand, marketing, comms team/lead
Leader Profiles
Don't miss opportunities to leverage employees in ways that can lead to brand awareness and loyalty, demand generation, strong employer branding, and increased employee engagement
Culture-Brand Alignment
Team and customer interviews, market and competitor research, brand performance analytics, writing chops, and a focus on team-building input and buy-in
Featured
Work
This is the space to introduce the Project section. Give a brief overview of the types of projects featured below.
1776
Major Marketing Campaign
Dcode
Brand Evolution + Website Refresh
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Illoominus
Marketing Strategy + Leader Profile
Up Ending Parkinsons
Website Refresh + Leader Profile
Tunnl
Marketing Hiring & Onboarding
Let’s Get $#!% Done
Read to work together?
Reach out today to
schedule an intro call.